Are you ready to streamline your Google Ads management? In this three-part series, we’re diving into the process of automating Google Ads translations using Python and Google Ads Editor. In Part 1, we’ll guide you through exporting your campaigns as a CSV file—a critical first step before automating translations and re-uploading your translated campaigns.
Overview of the Series
This series is designed to help marketers automate tedious tasks and focus on optimizing their ad campaigns. Here’s what you can expect in each part:
- Part 1: Export your campaigns as CSV using Google Ads Editor.
- Part 2: Automate the translation process using Python.
- Part 3: Re-upload the translated campaigns back into Google Ads.
In this post, we’re focusing on Part 1: exporting your campaigns as CSV.
Getting Started with Google Ads Editor
Before you can export your campaigns, you need to have Google Ads Editor installed on your computer. If you haven’t downloaded it yet, follow these simple steps:
- Visit the Google Ads Editor Download Page:
Navigate to the official Google Ads Editor download page (link available in the video description). - Download and Install:
Click on the “Download Google Ads Editor” button. The tool is completely free and only takes a couple of minutes to install.
Signing In and Selecting Your Account
Once you have Google Ads Editor installed, follow these steps to get started:
- Open Google Ads Editor:
Launch the application on your computer. - Sign In:
Sign in to your Google Ads account. If you manage multiple accounts, make sure you’re selecting the correct one. - Select Your Account:
After signing in, choose the account you wish to work with. This ensures that the correct campaigns will load automatically within the editor.
Exporting Your Campaigns as CSV
Now that you’re set up in Google Ads Editor, it’s time to export your campaign data. Follow these steps to create a CSV file of your campaigns:
- Load Your Campaigns:
Once connected, your campaigns will load automatically. For this example, we’re using an HVAC marketing campaign. - Right-Click the Campaign:
In the left-hand sidebar, locate the campaign you want to export. Right-click on it. - Select Export Options:
Choose “Export selected campaigns” and be sure to include groups and asset groups. For simplicity, select the option to export all types. - Confirm and Save:
Click “Okay” to confirm your selection, and then save the resulting CSV file to your desired folder.
Why Exporting as CSV Matters
Exporting your campaigns to CSV is not just a formality—it’s a critical step in the automation process. The CSV file serves as the foundation for:
- Automating Translations:
In Part 2, you’ll use Python to automatically translate your campaign copy, saving you countless hours.
- Streamlined Re-Uploading:
Once the translations are complete, Part 3 will cover how to re-upload your newly translated campaigns back into Google Ads, ensuring your ads speak directly to your international audiences.
Next Steps
With your campaign data safely exported as a CSV file, you’re now ready to move on to the next phase of automating Google Ads translations. Stay tuned for Part 2, where we’ll dive into how to automate the translation process with Python.
Final Thoughts
Automating your Google Ads translations can transform the way you manage your campaigns, saving time and reducing manual errors. By following this step-by-step guide on exporting your campaigns as CSV, you’ve taken the first vital step toward a more efficient and global advertising strategy.
If you found this guide helpful, be sure to subscribe to our channel and check out our upcoming posts in this series. Feel free to leave any questions or comments below—we’re here to help you succeed in your digital marketing journey!